Making your makeup stay in place and last all day is a task in itself. A quick touch up here or there is easy but to reapply foundation or concealer is a pain. After some trial and error, I've found a few tricks that keep my makeup looking fresh all day long.
1. PRIME YOUR FACE
I start using a primer only a year ago because I didn't really understand it's purpose. I always thought it was just another product they were trying to sell me, and another added step when putting on my makeup. Wrong! Primer helps your makeup stay on longer and smoothes out the surface of your skin, allowing it to grip onto your face makeup and stay put.
I'm so loyal to my Makeup Forever HD Foundation so use a translucent primer. I've tested quite a few primers (and always looking for something better), but my favorite primer is still the Hourglass Veil Mineral Primer. It gives my skin a perfect base while making my skin feel velvety. (My second favorite is Laura Mercier Foundation Primer if you're looking for something with a color). Typically, I'll apply my moisturizer then let that soak in for a bit, then will prime my face using my fingers, then go in with foundation using a brush or beauty blender.
2. APPLY FOUNDATION BEFORE ADDING CONCEALER
Ironically I've always done this, whether I'm applying a BB Cream or my foundation, I always apply it before my concealer. And after you say this out loud it actually makes sense. By applying your concealer after your foundation you will end up using less concealer and have less layers of makeup on your face. I love a full coverage look without looking like you're wearing a ton of makeup. So after applying my Makeup Forever HD Foundation, I use Urban Decay's Naked Skin Weightless Complete Coverage Concealer. I love the coverage the concealer gives but still feels very lightweight and not cakey. I recommend using a beauty blender to apply your concealer.
3. SET YOUR MAKEUP WITH A POWDER
I recently started using a translucent setting powder on my face because so many people raved about the Laura Mercier powder. And now I get it. After using a liquid/cream product on your face (i.e. primer, foundation and concealer) you should always set it in place with a powder. You do this so it not only lasts longer but also makes it easier when applying bronzer or blush.
4. SPRAY YOUR FACE
I've mentioned this Urban Decay Long Lasting Setting Spray on here before, but I will say it again. This stuff is seriously my holy grail; I literally shower in it after I'm finished with my makeup. Whether you just want that added insurance of making sure your making stays all day or if you're sweating from dancing or weather, this stuff will keep your makeup in place.