Four Threads

Sole Serum Tricia Andrews

#GIRLBOSS: Sole Serum Founder, Tricia Andrews

Beauty, FashionVeronica ArrietaComment

There's been such great feedback on this #GirlBoss series, and I'm excited to introduce you to this week's #GirlBoss, Tricia Andrews, founder of Sole Serum. If you're reading this and have ever been in pain wearing heels (basically every female out there) then you will love this Sole Serum product - it's a foot serum that takes the pain away from your heels. I was skeptical at first but tried it and was shocked at how much my feet loved me afterwards. Keep reading to what Tricia had to say (plus a discount code at the bottom)...

image via  Karissa Marie Blog

Name:  Tricia Andrews
Current Title/Company:  Founder, Sole Serum
Education:  I have a B.S. in Marketing from the University of Minnesota (Carlson School of Management)
What was your first job out of college?  
Well, my first job was an unpaid summer internship that I did for a radio station in Minneapolis.  I was on the team that got to go to all of the big events and hand out free tickets to people – it was fun!  My first PAYING job was at a temp agency right when I moved to Chicago.  I didn’t know anyone in that city, so I took a job at a temp agency that could place me in an Advertising Agency (and so I could meet people!).  I worked as a receptionist, but was then hired full-time on the Account team.

What inspired you to start Sole Serum?
Necessity!  Honestly, it was a product that I needed, but it didn’t exist.  My background is TV Ad Sales and I spent nearly 12 years pounding the pavement.  I was constantly on-the-go in heels and needed something to help as I stood in presentations, shifting from one foot to the other…in pain.  I had tried other products, but nothing worked for me.  So, one thing led to another and before I knew it, we were meeting with chemists to come up with the perfect formula.  After nearly a year of formulation and the FDA compliancy process, we were able to launch Sole Serum.  Hooray!

What advice would you give others thinking about starting their own business?
It’s all about your team, so surround yourself with good people!  I truly believe that who you’re with is who you become.  And the fastest way to change yourself is to spend time with those who are already the way you want to be.  So, build a great team! 
Also, always be open to learning all aspects of business.  You may create a great product, but if you don’t understand the other parts of your business, you will only limit yourself.
What was your biggest fear in starting your own business?
I really didn’t have any fears when I started it – crazy, I know!  I probably should’ve been more nervous, but I was just so excited to develop something everyone needs that I didn’t pay attention. 
What does a typical day look like for you?
Well, I don’t have a typical day in terms of what I’m working on, but I’m an early bird and I’m always up around 5a.  My daughter wakes up at 7a, so I love to have that time to finish up anything that came in the night before.
If you could pick one or two accessories that you couldn’t live without, what would they be?
A few years ago, my husband gave me diamond studs for Christmas.  I’ve worn them every day since.  I love them!
I was recently introduced to Erin Shaffer, the Founder of SHAFFERLA.  She has the most adorable handbags and just told me that this Fall she will be launching a new tote bag, called The Jessica, in suede or leather.  I am obsessed with a good tote (to hold my Sole Serum), so I’m already in line to buy it! 

What’s your most proud moment since launching Sole Serum?
Well, I don’t have one particular moment that stands out.  But a few months ago, my husband and I hired a babysitter to watch our daughter.  When she got to our house, she asked what I did.  I told her that I started Sole Serum and she said “Oh wow, my mom loves that stuff, and bought me and my sister some for Christmas.”  Then she called her mom right then to tell her who she was babysitting for.  It truly made me smile : )
What advice would you give to your younger self?  
Be an early investor in Facebook, Google and Uber.  HA!  But seriously…
If you could have drinks with four women who would it be?
Marta Kaufman – She is one of the creators of Friends, which is my all-time favorite show.  I’m dying to know what it was like behind-the-scenes for those 10 years.
Blake Lively – I love her witty personality and sense of style.  I have a total girl-crush on her.  Plus, hopefully she would bring Ryan Reynolds : )  Scratch the girl-crush, I totally have a “couple-crush”.
Elizabeth Cutler and Julie Rice (I’m counting them as one!) – they’ve recently stepped down from their positions at the company, but they were the co-creators of SoulCycle and I’m totally addicted.  BUT, I have some suggestions that we could TOTALLY discuss over drinks.  Helloooo… can we please have the instructors publish their playlist?  Can you take a vote before turning on the fans?  Can you live-stream your classes or have them on-demand?
Marcia Clark – I just finished watching OJ: Made in America.  I didn’t grow up in California, so I didn’t live through it at the time.  Everything about it is so fascinating to me.  If you had asked me this a month ago, I wouldn’t have said her.  But I have SO MANY questions about everything that went down.
What’s next for Sole Serum? Any collaborations? Stores we can find you in?
Well, we had a really exciting meeting last week about potentially being on a TV show. We’re still waiting to find out, so I don’t want to jinx anything. I will be sure to let you know! Fingers crossed :)

A big thank you to Tricia for answering these questions! Make sure to stop by Sole Serum by clicking here. Tricia has been kind enough to offer you a 15% off discount using code “FOURTHREADS” at checkout. They also offer free shipping to all orders over $30, so it’s quite the deal on their Bridal Pack!

Make sure to tune into next week's #GIRLBOSS interview series!